While surfing the web, you experience different things like some cool and funny images, now and again valuable in some cases disturbing promotions, some popular recordings, some incredibly composed web journals, portable applications, and so on does one actually wish to make any of these? If your answer was in affirmative then congrats you’ve got made your career choice which is Career in Digital Marketing.
What is digital marketing
Digital marketing refers to the promotion of a product, organization, or brand through the internet/electronics media.Some marketing specialists believe digital marketing to be a completely new endeavor that requires another method of moving toward clients and better approaches for seeing how clients act compared to traditional marketing.
Why Digital Marketing
- The world is going Digital and continuously 2020, all the organizations around the globe including Bangladesh will have online presence and consequently making a lot of career opportunities.
- It is a dynamic field. With innovation building up consistently, you need to continuously build up your digital marketing skills so your career continues to develop.
- As per this research, the digital economy is growing multiple times quicker than the traditional economy, and firms that take part in internet exchanging are twice as likely to be creating jobs as firms that aren’t.
- It provides you with different career options. In the event that you love coding, you can go for web planning or on the off chance that you are a conceived essayist, go for content marketing, etc.
Major Roles in Digital Marketing
Digital Marketing Manager or Digital Director: You can say that this is often one of the very best positions within the field of Digital Marketing. To achieve this position one must have a minimum of 5-7 years of experience in Digital Marketing. The Digital Marketing Manager/Director takes care of the general marketing development devising strategies which will drive more traffic, undertaking digital marketing campaigns, making improvements in the website and updating it regularly etc.
Social Media Executive and Social Media Manager: Job in social media is one among the good jobs but don’t mistake it for less than Tweeting and Facebooking, there’s more thereto. As a social media executive/manager you’re required to stay a check on the newest social media trends and plan strategies accordingly, coordinate with the content team and client servicing group on a normal basis, making quality content or video and so on. Knowledge about all the social media platforms and tons of creativity is a requirement for this job role.
SEO Executive/Expert: A well-designed website is going to be of no use if the corporate doesn’t have people that can sell and thus the corporate hires SEO executives who confirm that the company’s website is everywhere online. SEO executives are liable for getting traffic on the web site and improving Google rankings. they need to form sure that the content on the website is search friendly, conduct keyword research, research about SEO tools, build sitemaps and submit them etc.
PPC/SEM Expert: The sometimes valuable and once in a while bothering promotions that we mentioned above are made by these people. They generate tons of leads for the corporate and thus there’s an excellent demand for PPC professionals. As a PPC/SEM expert, you’re alleged to manage PPC keywords, split ad groups, refine landing pages, generate reports, provide suggestions for ad copies and graphics, etc.
Content Marketer: If you think that you simply can write better than what’s already there on the online then you’re perfect for this role. Responsibilities of a content marketer include creating content that has all the qualities of going viral, ensuring that the content is promoted well through SEO, coordinating with other teams also, consolidating their inputs in content, following content patterns, and so on. To urge into content marketing you’ll need an impeccable knowledge of English language alongside tons of creativity.
Other Roles: There are many other roles or designations in Digital Marketing that depend on the corporate and their requirements. a number of them are:
- Analytics Manager
- CRM Manager
- Email Marketing Manager
- E-Commerce Manager
- Digital Agency Account Director